Fragrance Forum
The annual gathering of global leaders, creatives and experts in fragrance, olfaction and neuroscience, hosted by the International Fragrance Association (IFRA) UK.
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Royal Institution, London | 8th October 2026
Highlights of the event can be found below.
IFRA UK Fragrance Forum 2026
Lisa Hipgrave
Director
IFRA UK
Welcome to the event and introduction to the morning session
Professor Barry C Smith
Chair
How technology is impacting our senses – hype vs. reality and how it might help
Professor Jonas Olofsson
Stockholm University and Karolinska Institute, Sweden
The forgotten sense of smell - molecules, models and minds
Professor Simon Niedenthal
Malmö University, Sweden
Digital Olfaction in a Material World
Dr Alexander Mohr
President
International Fragrance Association (IFRA)
Afternoon session welcome
Professor Stuart Firestein
Chair
Afternoon session focus:
Technology vs. Humans
Dr Cecilia Bembibre
University College London
From nose to dataset and back again: representing heritage smells in a digital world
Professor Jonathan Williams
Max Planck Institute for Chemistry
Air chemistry of people and digitising smells
Eliza Douglas
Perfumer and Membership Liaison Secretary IFRA UK
Technology vs. Humans
An interactive session that will showcase a soliflore created from a common brief with Eliza Douglas facing off against a perfume created by an AI platform.
Panel discussion
All event contributors come together for the opportunity to explore the Forum’s focus of exploring olfaction in an increasingly digital world.
Kate Berry
Chair
IFRA UK
Closing remarks and thanks