IFRA UK Scent Heritage
Scents of Time & Place — June 25th 2025
​Event overview
Hosted by the International Fragrance Association UK, this one-day event explored the UK’s rich olfactory heritage and its vital role in connecting culture, place, and memory. We explored the history - and future - of scent in UK and the growing importance of intangible heritage in all our lives.
It was created in partnership with the team behind the Odeuropa project, which has mapped Europe’s intangible scent heritage.
As well as showcasing how scent is an essential part of our lives, the aim was to foster a conversation between those working in cultural institutions, academia and the perfume industry, to explore the opportunities that exist for collaboration.
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Lisa Hipgrave
Director
IFRA UK
​
Welcome
​
Amanda Carr
Chair
Journalist and forecast trend writer
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Overview of the day
​​
Dr Cecilia Bembibre
Research Director
UCL Institute for Sustanable Heritage
​
Dr Will Tullett
Senior Lecturer in
Early Modern History
​University of York
​
Olfactory heritage
and why it matters
​
Dr Kate McLean-Mackenzie
University of Kent
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Dr Clare Hickman
Newcastle University
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Tasha Marks
AVM Curiosities​
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The value of UK smellscapes
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​
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Emily Bodenham
9th Generation
Floris
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Karen Cullen
General Manager
Yardley London
​
Kate Evans
Perfumer & Owner
Angela Flanders
​
Perfume heritage in the UK:
tradition and innovation
​
Neil Owen
Director, Analytical Excellence
Givaudan
​​
A recreation of a lost scent
​
Dr Cecilia Bembibre
Research Director
UCL Institute for Sustanable Heritage
​
Dr Will Tullett
Senior Lecturer in
Early Modern History
​University of York
​
Future trends: imagining smell heritage's future
​
Lisa Hipgrave
Director
IFRA UK
​​
Closing remarks