IFRA UK Scent Heritage
Scents of Time & Place — June 11th 2025
Event overview
Hosted by the International Fragrance Association UK, this one-day event explored the UK’s rich olfactory heritage and its vital role in connecting culture, place, and memory. We explored the history - and future - of scent in the UK and the growing importance of intangible heritage in all our lives. It was created in partnership with the team behind the Odeuropa project, which has mapped Europe’s intangible scent heritage. As well as showcasing how scent is an essential part of our lives, the aim was to foster a conversation between those working in cultural institutions, academia and the perfume industry, to explore the opportunities that exist for collaboration.
Lisa Hipgrave
Director
IFRA UK
Welcome
Amanda Carr
Chair
Journalist and forecast trend writer
Overview of the day
Dr Cecilia Bembibre
Research Director
UCL Institute for Sustanable Heritage
Dr Will Tullett
Senior Lecturer in
Early Modern History
University of York
Olfactory heritage
and why it matters
Dr Kate McLean-Mackenzie
University of Kent
Dr Clare Hickman
Newcastle University
Tasha Marks
AVM Curiosities
The value of UK smellscapes
Emily Bodenham
9th Generation
Floris
Karen Cullen
General Manager
Yardley London
Kate Evans
Perfumer & Owner
Angela Flanders
Perfume heritage in the UK:
tradition and innovation
Neil Owen
Director, Analytical Excellence
Givaudan
A recreation of a lost scent
Dr Cecilia Bembibre
Research Director
UCL Institute for Sustanable Heritage
Dr Will Tullett
Senior Lecturer in
Early Modern History
University of York
Future trends: imagining smell heritage's future
Lisa Hipgrave
Director
IFRA UK
Closing remarks