top of page


IFRA UK 2022 Fragrance Forum:

IFRA UK's Eleventh Annual Fragrance Forum took place on 20th October 2022. 

Highlights of the event can be found below.

Results from the National Smell Survey were revealed at this event. IFRA UK teamed up with YouGov to explore what the public’s perception of smell was, how smells connect with our memory and emotions, whether peoples’ sense of smell changed over time and what our favourite smells were.

Awareness of anosmia (loss of smell) has become more prevalent in recent years given its links with Covid-19. This year’s Fragrance Forum delved even deeper into the world of olfaction, exploring what people thought about their sense of smell, the role it plays in everyday life and the impact it has on all of us – whether good or bad.

Professor Barry C Smith, Director of the Institute of Philosophy at the Centre for the Study of the Senses, once again chaired the Fragrance Forum, and shared some of the enlightening results from IFRA-UK’s National Smell Survey. 

This year’s inspiring line-up of leading global experts included:

Katherine Whitcroft: ENT Surgeon, Royal National Throat, Nose and Ear Hospital and University College London (UCL)
Exploring how clinicians test a patients’ sense of smell and how different patients perceive these assessments. Katherine will share the best techniques for this and will discuss how patients and science can be brought together. Looking to the future, Katherine will also look at targeted smell testing. 


Simon Gane: Consultant Surgeon, Royal National Throat, Nose and Ear Hospital and UCL
New research by Simon and colleagues has identified a highly potent odour molecule that appears to be a trigger for the sense of ‘disgust’ experienced by patients with parosmia (changed sense of smell). Simon’s session will go into more detail about this study and why the findings are important. 

Johan Lundström: Associate Professor, Department of Clinical Neuroscience, Karolinska Institutet, Sweden
In an attempt to answer ‘why do humans have noses?’, Johan’s session will investigate how odour pleasantness is processed by the brain, what the cultural impact of this is and how smelling both pleasant and unpleasant odours can impact our behaviour in an unconscious way. 


Professor Stuart Firestein: Department of Biological Sciences, Colombia University
For the final session, Professor Firestein was in conversation with Lisa Hipgrave, Director of IFRA-UK. Together they discussed how the nose processes smell, from both a neuroscience and perfumer’s perspective. 

At the end of the day, a panel session was held with speakers.

To conclude the day...

IFRA UK 2021 Fragrance Forum:

Professor Barry C Smith, Director, Institute of Philosophy Centre for the Study of the Senses.
Overview of the day and some personal observations on olfaction

Mr Peter Andrews,  Consultant Rhinologist, Facial Plastic and Anterior Skull Base Surgeon. Royal National Throat Nose and Ear Hospital and National Hospital of Neurology and Neurosurgery. 
Can surgery give hope to those with post infectious smell loss?

Omer Polak, Studio Omer Polak, Berlin
Smell as a design tool

Professor Asifa Majid, Professor of Language, Communication, and Cultural Cognition Department of Psychology, University of York
A global view of olfactory language

Panel discussion with speakers led by Professor Barry C Smith 

Professor Noam Sobel, Weizmann Institute, Israel
Uncovering the Just Noticeable Difference (JND) in olfaction paves a path to the digitisation of smell


Dr Tom Mercer, Senior Lecturer in Psychology, & Professor Sebastian Groes, Professor of English Literature, University of Wolverhampton
Mapping smell and memory in the Black Country and Romania


Random, obscure
and amazing


Smell research roundup


Books, podcasts, websites, etc.

blogs, interviews and forums

Insight from the experts

Do you smell well?

Rediscover or fine tune your sense of smell.


The who's who of Fragrance Matters.

bottom of page